Apple's Epic Revival

27 years ago Apple was on the brink of bankruptcy. In 1997, Apple was burning money, with losses exceeding $1 BILLION that year. This was long before iPads and iPhones took over the world.

So how did this tech giant that we know today get out of this mess? Read on to find out more 👇

In the mid 1990s, Apple was losing its market share. This was primarily due to 3 reasons:

• Steve Jobs left Apple temporarily because he wasn’t able to have his own decisions, he went to pursue further models like the NeXT and famous studio company Pixar 🤩

• Smaller products like the windows PC were taking over the market like a storm.

• Some of Apple's new products, like the Newton handheld computer, were not commercially successful.

So in early August 1997, Microsoft invested $150 million in Apple. This investment was CRUCIAL for Apple to start over.

Steve Jobs, who had been fired from Apple, returned and explained, “We have to let go of the notion that for Apple to win, Microsoft needs to lose.”

It wasn’t just Apple that needed this deal. Microsoft was facing antitrust issues and needed some good PR. Helping a competitor made them look benevolent.

This deal changed EVERYTHING. Microsoft supported Office for Mac, and Apple dropped a lawsuit against them.

Both Gates and Jobs made a profound difference in technology. Their rivalry turned into a moment of collaboration that shaped the tech world as we know it today.

Today, Apple boasts a market capitalization of $3.5 trillion, while Microsoft holds $3.3 trillion. This remarkable turnaround highlights the power of strategic alliances and visionary leadership.

Sometimes……

even the fiercest competitors need each other. 🤝