Blackberry's Great Fall

In 2007, Apple launched the iPhone, a revolutionary touchscreen device, with an intuitive interface and app ecosystem. So how did Apple a relatively small company at that time 👀, destroy BlackBerry? read on to find more 👇

BlackBerry's initial success was built on its secure messaging platform, which was particularly appealing to businesses. The iconic QWERTY keyboard and reliable email capabilities made it a favorite among professionals.

If that was not enough, Blackberry was also the first to offer secure, real-time push email on mobile devices with its unparalleled security encrypted messaging that is respected even today.

When 🍎 introduced the iPhone in 2007, everything changed. The iPhone’s sleek design, touch interface, and the introduction of the App Store revolutionized how people interacted with their phones. It wasn’t just a communication device; it was an all-in-one entertainment and productivity hub.

BlackBerry struggled to adapt with their physical keyboard and app selection. As other competitors grew in abundance, BlackBerry faced problems from Android, iOS etc., and its market share had dropped to about 2.9%.

The problem with BlackBerry was being slow to see how apps as well as the touch interface had become the new priority in the market. By the time BlackBerry attempted to catch up, it was too late—the smartphone landscape had transformed, leaving little room for its old model.

Today, BlackBerry’s market share in the global smartphone market is often reported as less than 1%. They now focus on enterprise software and security solutions rather than 📱.